This website was launched together with the series of TV commercials that have a small “secret” at the end to make audience go to the website to find out what happened next. Usually these commercials are shot in black and white and suggest adult themes.
The website is designed to look like a cinema showing short film festival for a mature audience. It is interesting how it’s possible to promote a product such as already internationally known soft drink without talking about the product itself as the audience becomes interested in the content of the promotion on behalf of the brand.
The website itself is very basic almost without any animation that recreates the atmosphere of good old days cinema. There are several “rooms”, such as a hall where visitors can choose and read about short films showing and a bar that contains recipes of alcoholic cocktails mixed with Schweppes. Some films on the website are free to watch and for some the registration is required as well as the completion of the questionnaire about Schweppes drinks.
Комментариев нет:
Отправить комментарий