read it before hollywood does

One of the most topical problems of contemporary culture is unwillingness of younger generations to read classic world literature. This problem is a key issue of the poster advertising campaign created by Leo Burnett (2005).
How can classic literature compete with astounding, full of breathtaking special effects and silicone bodies world of Hollywood, when audience doesn’t need to turn the imagination on but obediently swallows commodities of the Dream Factory mass production?
This funny but concurrently full of bitter irony poster campaign demonstrates how Hollywood can turn any classic literature masterpiece into vulgar cliché.
So, read it before Hollywood does.