orange ads

These successful Orange commercials were launched about 10 years ago directed by Dominic Griffiths and Philip Hunt.
Using humorous approach these simple (as opposed to the complexity of life) and even a little bit naïve animations clearly deliver the brand promise of easier life with Orange.

“Orange words” was designed by Ashley Potter. Animated fully by hand and combined into a strip of sequences it was shot on different speeds to give a flat animation a sense of depth.