i am you

“I am You” is a book by Ellen Zaho that explores curious connection between a writer and a reader when two people having quite a personal conversation are two strangers separated by time and space.
The book speaks to its reader and emphasizes a moment of disagreement between a book as an object and a human mind. The book sets the reader in a particular environment and a mood; it speaks its opinion that a reader automatically takes on without thinking about what reading as a process really involves. In her book Zaho tries to divide the act of reading into parts by analyzing, exposing internal contradiction of a standard book format and shifting it in a way that the book can be read from both directions.
From one side the text investigates ideas about what the book is and from the other side it analyses its own structure and how a reader should understand it.

urban forest

Urban Forest project was commissioned by The Times Square Alliance and developed by Design Ignites Change for Times Square in Manhattan. At first, 185 banners were required to be filled to advertise good business and quality of life, but The Times Square Alliance decided to push the project further to the level that would integrate other forms of art and design to demonstrate that Times Square is not only about consumerism and commercialism.After Design Ignites Change carried out the research and found out that sustainability is one of the prime issues that concerns designers, it became clear that the banners and their design should communicate sustainability in Times Square. This approach allowed The Times Square Alliance to show their concern about the global problem as well as designers to unfold their creativity skills to open a debate and make people aware of the issue. The Times Square Alliance wrote a brief where they asked to communicate environmental, cultural, social and economical issues through a tree symbol either metaphorically or literally. A tree seemed to be an appropriate symbol that not only communicates sustainability but also would be a nice contrast to the chaotic everyday life of the city.
However, green-looking design and the concept of the banners on their own would not enough. After the banners were taken down they were recycled into the tote bags to make sure they don’t just end up in a landfill. Although the project had its weaknesses like the vinyl material used to produce the banners, it goes without saying that it raised an international media interest and therefore the public awareness of the issue.

egg designs

Although Egg Designs is a South African design studio based in Durban, their designs do not have “typically African” look about them. With some ethnic hints their furniture is influenced by their surroundings. Like this rather peculiar “Rocker” chair that was created using shopping trolley mesh or a swing inspired by children’s swings handmade from recycled used car tyres, although this one is an extravagant leather version for the grown-ups.

caractere libre

Working inventively with typographic forms and producing his own font collection, Geoffroy Tobe put together a book called “Caractere Libre” (Typeface Laboratory). Sophisticatedly bound it includes nine experimental projects that each investigates a distinctive style of a typeface. Tobe’s creative approach and his clever application of nonstandard techniques and materials make his book very invigorating and captivating. There is also a distinctive sculptural quality to many of the fonts he designed.

mika's "lollipop" video

This weird, wildly colourful, hallucinant retelling of the Little Red Riding Hood story is in fact Mika’s “Lollipop” video that fully reflects his extravagant style.
The video was developed out if the psychedelic album artwork and website that were created by Mika’s sister and graphic designers from Airside.

orange ads

These successful Orange commercials were launched about 10 years ago directed by Dominic Griffiths and Philip Hunt.
Using humorous approach these simple (as opposed to the complexity of life) and even a little bit naïve animations clearly deliver the brand promise of easier life with Orange.

“Orange words” was designed by Ashley Potter. Animated fully by hand and combined into a strip of sequences it was shot on different speeds to give a flat animation a sense of depth.

herbal essences website

Herbal Essences website is very trendy and fresh looking with a hint of fashion illustration that appeals to young dynamic women. The design is simple and dead easy to navigate with each page being a zoomed-in section of the initial picture.
And you don’t need anything else for a shampoo website!