E2O is a new fashion brand by young dynamic Russian designer Evgeniya Ostrovskaya. It is fresh, original, whimsical and surprisingly affordable. Natural fabrics, like cotton, wool, linen and silk, used in all garments, and brown paper and one coloured ink of graphic prints of packaging gives the brand environmentally friendly feel, as well as the sense of harmony with nature.
E2O packaging mirrors brand values and the concept, which is new edge of contemporary style, translated in graphic prints, blending of traditions of different cultures, setting a mood and reflection of soul’s state. Its style brings romantic philosophy into routine consumerism.
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